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Did you know?
Over 60% of marketers struggle with tracking conversions accurately. If you’re running Google Ads campaigns without proper tracking, you’re missing crucial data that could drastically improve ROI.
Luckily, Google Tag Manager (GTM) makes it easier than ever to manage your tags and gain real insights.
What is Google Ads Conversion Tracking?
Google Ads conversion tracking measures what happens after a user interacts with your ad — such as a purchase, form submission, or sign-up.
Why Use Google Tag Manager?
- Centralized tag management
- No direct code editing
- Faster implementation
- Built-in debugging tools
- Simplified collaboration with teams
Step-by-Step: Google Ads Conversion Tracking with GTM
1. Create a Conversion Action in Google Ads
- Go to Tools & Settings > Conversions
- Click the + button > Choose Website
- Configure settings: name, category, value, count, and attribution model
- Copy the Conversion ID and Conversion Label
2. Set Up a Tag in GTM
- Open your GTM container > Click Add a new tag
- Choose Google Ads Conversion Tracking
- Paste your Conversion ID and Label
3. Create a Trigger
Use based on the action type:
- Page View: Thank-you pages (URL match)
- Click: CTA buttons (use CSS selectors or ID)
- Form Submission: Use GTM’s built-in form trigger
4. Preview and Test
Use GTM Preview mode:
- Complete a test conversion
- Confirm the tag fires correctly
- Check data layer values
5. Publish Your Changes
- Click Submit, add version name and description
- Test live implementation
Advanced Conversion Tracking Tips
Google Tag Manager Conversion Value
Track dynamic values:
- Use data layer to push
transactionValue - Assign values per product or service
GTM Conversion Tracking for Multiple Goals
Set up:
- Lead forms
- Purchases
- Calls
- Newsletter signups
Connect Google Ads to Google Tag Manager
- Link your Google Ads account in GTM
- Enable conversion linker tag to track properly
Common Issues & Solutions
Tag Doesn’t Fire?
- Check trigger conditions
- Ensure correct URL or form ID
Duplicate Conversions?
- Use transaction ID to deduplicate
- Prevent multiple tag fires
Tracking Internal Traffic?
- Set up IP filters or lookup tables in GTM
FAQs
Q: Can I track Google Ads conversions without GTM? A: Yes, but GTM simplifies setup and makes tag management scalable.
Q: What’s the difference between a tag and a trigger? A: A tag sends the data, while a trigger defines when it should fire.
Q: How long until conversions show in Google Ads? A: Typically 24–72 hours.
Q: How to connect Google Ads to Google Tag Manager? A: Use the Conversion ID/Label from Google Ads and set up a tag in GTM.
Additional Resources
Get Expert Help
Don’t waste ad spend with incorrect tracking. Let Peakontech help you set up flawless Google Ads conversion tracking with GTM.
📩 Contact us today and start tracking what truly matters.
PEAKONTECH is a data-driven digital marketing agency offering full-stack services including SEO, paid ads, web design, CRO, and e-commerce development. From Shopify to WordPress, and from social media to automation — our team helps brands grow smarter and scale faster across every digital touchpoint.
